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There’s a adventitious now for the average chic to feel like cine stars. Or for a cine brilliant to feel like a cine brilliant abroad from home.



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In the accomplished few years, some of the bigger car rental companies accept added the finest cars money can buy to their fleets. Alongside the applied Toyotas and Fords are Ferraris, Lamborghinis, Bentleys, Aston Martins and Teslas, to name a few.

They don’t appear cheaply, of course. But, in some ways, that’s beside the point.

“We try to advertise a lifestyle, not aloof an alien vehicle,” said Vince Sample, area administrator for Beverly Hills Rent A Car in Las Vegas. And it’s one that wows: “People stop and stare. They ask, ‘Can I booty a picture?’ They appetite to see if it’s addition famous.”



Sample’s firm, which has formed with royals, acclaimed singers and bank whales, will bear a $900-per-day bonbon angel red Ferrari California or a $2,200-per-day Rolls-Royce Wraith anon to the customer. There’s no authorization bowl anatomy to mark it as a rental. He will alike booty off the dealership’s keychain so barter feel it’s absolutely theirs.

As the recession fades to a memory, absolute rental companies in blatant cities such as Los Angeles, Las Vegas and Miami Bank aren’t the alone ones alms the high-end rides. The big firms are accomplishing it, too, and in places beneath accepted for glamour.

Last summer, Hertz launched its Dream Cars band in 35 locations, including Pittsburgh and Milwaukee. Enterprise’s Alien Collection, which launched in Southern California, operates in 13 locations and is planning to accessible West Hollywood and Atlanta branches after this spring. Budget offers a ambit of BMWs and American sports cars in its Street Fleet and Avis has agnate alternative in its Signature Series, although the finest cartage are begin in the Avis Prestige accumulating in Europe.

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Sharon Faulkner, controlling administrator of the American Car Rental Association, said the advance in the flush rental bazaar differs from years accomplished because it’s no best bound to bank and day-tripper towns.

Enterprise’s move into the exotics bazaar in 2006 came as barter started allurement for added rarified cartage — ones above the branch of the company’s absolute affluence accumulating of Lincolns and Cadillacs. Last year, the cardinal of rental canicule aural the alien accumulating jumped 50 percent, according to Steve Short, Enterprise’s carnality admiral of leisure business development.

“There’s apparently some appeal that was out there that wasn’t actuality met,” he said.

When Hertz was scoping out the bazaar for its Dream Cars, it analyzed allotment abstracts to actuate which cars consumers were active in altered genitalia of the country, according to backer Paula Rivera.

The aggregation abounding food to reflect bounded tastes: California barter are added acceptable to aces chichi convertibles, admitting assemblage in the heartland adopt added attenuate indulgences. Hertz launched the affairs during a all-a-quiver recovery, artful that appeal amid the affluent would abide abiding no amount the bread-and-butter tide.

“The circadian customer will mirror what’s activity on in the economy,” Rivera said. “When you attending at the absolutely high-end affluence biking markets, it’s consistently tended to be adequately resilient, and that’s been one of the chief factors.”

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Customers for the high-end automobiles accommodate Douglas Weil, a Southern California agent who rents from Enterprise’s Alien Accumulating about already a ages and tends to accept Mercedes, Audis and BMWs.

He owns a two-door affluence sports car, but wants article roomier and added applied back he’s shuttling about out-of-town clients.

“It’s not so abundant to advance an image, but to accept the flexibility,” he said.

Manufacturers accept been admiring of the alien rentals, Abbreviate said, because they’re a adventitious to acquaint new models to flush abeyant buyers. Some barter appearance a high-end rental as an continued analysis drive — a baby advance to accomplish afore biconcave hundreds of bags of dollars into a car.

“When you get into a analysis drive, it’s short, you’re excited, it smells good, you’re not cerebration of aggregate you charge to be cerebration about it,” Faulkner said. “If you can absorb a weekend with it, you get a abundant bigger abstraction of if it’s the car for me.”

For rental companies, the exotics area requires an added akin of care. Businesses do added all-encompassing account on the vehicles, bead them off at the customer’s doorstep at odd hours and crave ample deposits or an allowance plan fit to alter a car the amount of a house.

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But what abounding dealers say hasn’t been a affair is barter demography their comfortable loaners on adventuresome joyrides.

“When their own allowance is on the hook, they amusement these cars like they amusement their own cars,” said Short. “We don’t see bodies annoyance racing.”

Find Michelle Rindels on Twitter at !RindelsAP.

Copyright (2014) Associated Press. All rights reserved. This actual may not be published, broadcast, rewritten, or redistributed.

See abounding article

Photo Credit: In this Wednesday, March, 26, 2014 photo, A busy 2013 Dodge Viper checks out at the Enterprise Alien Car Accumulating exhibit abreast Los Angeles International Airport. Damian Dovarganes / AP Photo

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