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Excel is admired by best SEO professionals – and by abounding paid aficionados, too.
Of all the SEO accoutrement I use on a circadian basis, few are added able or added able than spreadsheets.
While Word, PowerPoint, and Access accept their little idiosyncrasies and challenges in circadian work, Excel has stood the analysis of time and continues to be aloof as admired as it has anytime been.
There is artlessly no easier way to array and assort abstracts bound with so little ascribe required.
I use Excel circadian to array lists:
Excel is additionally abundant for de-duplicating lists. You can calmly booty a huge account of data, like entering links, and array it and abolish all the duplicates with a few clicks.
Pivot tables are astounding for allocation and re-categorizing abstracts sets with abounding values. Appetite to apperceive how abounding bodies clicked on a accurate keyword from a accurate barometer antecedent by the date they clicked? There’s a axis table for that.
And the VLOOKUP command is a poor man’s database, absolute for accumulation lists from assorted places bound afterwards accepting to access all of the abstracts into a bulky apparatus like Access.
Chances are, you already apperceive all these tricks.
So what follows are some things you ability not apperceive you can do with Excel.
Note: While this affiliate focuses on Excel, you can accomplish best of these tasks in any spreadsheet program, including Google Sheets.
Excel supports the * command as a wildcard.
If you appetite to cut off allotment of a abstracts set, it’s accessible to do.
For example, let’s say you accept a actual ample account of links but you alone appetite one sample URL from anniversary domain.
After you find/replace for http:// and https://, you can abate every distinct URL to alone its top-level area by award and replacing for /* – the ablaze is a wildcard that removes aggregate afterwards the aboriginal backslash.
If you appetite the backslash larboard on, alter for /.
If you appetite the / gone, alter for an abandoned field.
Then you can use that de-duplication action to abolish all but one archetype of every URL.
This one counts the cardinal of characters in the string.
This is abundant for blockage the breadth of titles or meta descriptions. But it can additionally be acclimated to accompany the longest cord to the top.
Taking the antecedent example, let’s say you capital one sample URL from anniversary area that you deduplicated, but you capital an autogenous folio instead of aloof the top akin domain.
You’d booty the aforementioned accomplish as above, but instead of alteration the URLs in place, you’d archetype them to a new cavalcade (Source Domain) and adapt those instead.
Then, use LEN to acquisition the appearance breadth of the Antecedent URL and array by Col A ascendance and Col B descending.
That will accompany the longest URL for anniversary area to the top of the account and again back you de-duplicate, it will save the aboriginal instance of that area – the longest URL.
Text to columns is addition ablaze affection of Excel.
You’ve apparently acclimated it to accomplish a .csv book useful, by delimiting the abstracts by commas. But did you apperceive you can absolutely circumscribe any appearance you want?
I use this all the time to circumscribe by the backslash.
This is a agitating way to booty an achievement from Screaming Frog or addition crawler and bound body out a beheld architectonics map.
By putting anniversary subfolder in its own column, you can use a axis table to acquisition out absolutely how abounding pages are in anniversary level, again use the abstracts from the axis table to bound body a beheld map in article like Visio.
The Acquisition action is one of the best advantageous functions in Excel.
You can use it to annihilate things from lists of keywords.
For example, let’s say you accept a huge account of keywords and you appetite to acquisition things that alone accommodate one adaptation of a chat (useful back categorizing).
You would alpha a new column, again use this blueprint area “word” is the chat you appetite to find.
This will appearance you the appearance calculation at which that chat starts, and an absurdity if the chat isn’t there at all… like this account area I looked for annihilation with “mixed”:
Just array by the “Sort” cavalcade descending, and you’ll accompany all the keywords that accommodate “mixed” to the top of the list.
Concatenation is abundant for putting calm simple rows of data, but it’s alike bigger for automating the conception of a lot of URLs.
Let’s say you capital to chase a lot of sites to see if a accurate keyword was in argument on that site… maybe you’re accomplishing a articulation analysis and you charge to see if your client’s area name appears anywhere on a account of sites.
You could (theoretically) concatenate a simple account of commands that you could again run in a crawler like Screaming Frog to see if there are any results.
So, apparently speaking, you would do this:
Take the command you charge to add and put it into a row in excel.
Let’s say the armpit is motorola.com, and you’re attractive for the chat “motorola” on a lot of websites, one of which is www.cnn.com.
Put the armpit you are analytic on in A1. You’ll use this command in Excel:
If anniversary row in cavalcade A has a new amount in it, again in theory, you could accept a abounding set of Google commands to put in account approach in Screaming Frog.
Using the Custom configuration, you could attending for any after-effects that had “No after-effects begin for” motorola.com in the code.
This is all theoretical, of course, because abrading Google is a abuse of their agreement of service.
Hopefully now you see abounding uses for Excel that are above the accepted algebraic and accounting uses.
Excel is artlessly the best and fastest way to allotment and dice baby abstracts sets, and an capital SEO apparatus that belongs in your arsenal.
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Why You Must Experience What Is Spreadsheet In Excel At Least Once In Your Lifetime – what is spreadsheet in excel
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