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Iconic automotive cast selects Salesforce to appoint with barter and dealers in absolutely new ways



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Lamborghini Unica, an absolute adaptable app powered by Salesforce, is now available, enabling Lamborghini owners to administer their cartage and buying lifestyles

SAN FRANCISCO, Sept. 27, 2018 /PRNewswire/ — DREAMFORCE 2018—Salesforce (CRM), the all-around baton in CRM, appear that Lamborghini—the Italian cast and architect of cool sports cars and Cool SUVs—is application Salesforce to affix every aspect of the Lamborghini buying experience.

Salesforce (PRNewsFoto/salesforce.com) (PRNewsfoto/Salesforce)



Since 1963, Lamborghini has become one of the world’s best iconic automotive brands. Fast advanced 55 years—customers today appetite adventures with brands they adulation to extend seamlessly online. That is why Lamborghini is partnering with Salesforce to actualize the ultimate agenda acquaintance for its customers.

This year, Lamborghini launched Lamborghini Unica, an absolute adaptable app, acceptance Lamborghini owners to collaborate both with their supercars and with Lamborghini lifestyle, contest and opportunities. Built on Heroku, allotment of the Salesforce Lightning Platform, and powered by Salesforce Association Cloud, the Lamborghini Unica app gives Lamborghini owners agitative features, such as adapted advice about their URUS assembly status, and absolute pictures. They can additionally get a clandestine basic examination of new vehicles, such as the super-exclusive Aventador SVJ.

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“At Lamborghini, we are focused on creating articles that actualize innovation, are around-the-clock and amount characteristics of the Italian culture,” said Federico Foschini, Chief Commercial Officer at Automobili Lamborghini. “Experience is in the details, and Salesforce allows us to body admirable agenda adventures for our barter that authority accurate to our brand.”

Salesforce Marketing Cloud will become the courage of Lamborghini’s chump communications—from the antecedent allurement to download the Lamborghini Unica app to updates on account requests and accessories via email, SMS or advance notifications, depending on the customer’s preferences. This will accredit Lamborghini to bear added alone chump adventures beyond every agenda touchpoint and access assurance with its customers. Lamborghini affairs to body new agenda adventures for its dealers as well, accumulation the absolute chump adventure on Salesforce.

“Lamborghini is a cast that makes Italians appreciative of their angel and reputation, which stems from their accommodation to innovate,” said Paolo Bergamo, SVP, Salesforce. “Digital is badly alteration chump expectations, and already afresh Lamborghini has taken the befalling to innovate by creating a new chump journey.”

“By 2020, chump acquaintance will beat amount and artefact as the key cast differentiator,” said Anna Rosenman, VP of Association Cloud at Salesforce. “With Salesforce, Lamborghini is putting its chump acquaintance first, creating agreeable agenda adventures to affix with their association of customers.”

About Automobili Lamborghini S.p.A. Founded in 1963, Automobili Lamborghini is headquartered in Sant’Agata Bolognese, in Northern Italy.

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In 2017, Automobili Lamborghini launched its third model, the Lamborghini Urus, the aboriginal Cool Sport Utility Vehicle. This car creates a new alcove in the affluence articulation with benchmarking power, achievement and active dynamics, unparalleled design, affluence and circadian usability.

Story Continues

The V10 Huracán ancestors fabricated its apple admission at the Geneva Motor Show in 2014 with the Coupé version, followed by the Spyder and the Rear-Wheel-Drive versions in 2015. Successor to the iconic Gallardo, the Huracán’s avant-garde technology and aberrant achievement redefines the active acquaintance for affluence cool sports cars. The Huracán Performante was presented at the Geneva Motor Show in 2017 and proves its active capabilities captivation several lap records.

The Aventador S Coupé and Roadster presented in 2017 represent a new criterion in the apple of V12 affluence cool sports cars. And the Aventador SVJ, presented in August 2018, has already claimed its position as the Nürburgring-Nordschleife assembly car almanac holder, commutual the 20.6 km lap in aloof 6:44.97 minutes.

With 150 dealerships today throughout the world, in bisected a aeon Automobili Lamborghini has created a connected alternation of dream cars, including the 350 GT, Miura, Espada, Countach, Diablo, Murciélago, as able-bodied as bound editions including the Reventón, Sesto Elemento, Veneno and the Centenario.

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For advice on Automobili Lamborghini: www.lamborghini.com or media.lamborghini.com

Dreamforce 2018 Dreamforce 2018 is four canicule of innovation, afflatus & learning, equality, giving aback and fun for the Salesforce Community. Added than 10 actor admirers will accompany online and 171,000 Trailblazers are registered to appear in being for the awash out event. Dreamforce will affection 2,700 sessions to advice every role in every industry accomplish forth with opportunities to get easily on Salesforce’s latest artefact innovations. Every year the world’s best avant-garde minds appear to Dreamforce to inspire, accelerate and actuate attendees. To apprentice more, amuse visit: https://www.salesforce.com/dreamforce/

About Salesforce Salesforce, the all-around CRM leader, empowers companies to affix with their barter in a accomplished new way. For added advice about Salesforce (CRM), visit: http://www.salesforce.com.  

 

View aboriginal agreeable to download multimedia:http://www.prnewswire.com/news-releases/salesforce-supports-automobili-lamborghini-in-building-connected-customer-experiences-300720046.html

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