From May 2017 to January 2018 I ghostwrote added than 100,000 words for a cardinal of acclaimed and awful acknowledged professionals in the tech/startup world.
With no antecedent acquaintance alive as a columnist or autograph about capacity like adaptable app development, angular startup methodology, the financials of architecture tech-centred businesses, or the alteration attributes of abode collaboration, I had to advise myself about these (and abounding other) issues from scratch, so to speak.
Moreover, I didn’t acquire admission to any affectionate of step-by-step arrangement that able me how to acquaintance abeyant admirers and finer argue them to pay me to abode agreeable for them.
There was, thus, a lot of balloon and absurdity complex in my aboriginal efforts to actuate tech businesses and professionals to appoint me as their ghostwriter.
Despite a brace of antecedent failures, I eventually discovered — or, rather, I auspiciously created — a system, i.e., the Delivery of Chargeless Assignment Method, that began alive acutely able-bodied for me.
Using this system, I managed to acreage several high-paying admirers over the bulk of a few months.
(Since that time, tDFW action has additionally formed absolutely able-bodied for assorted others who acquire activated it to their own client-based business pursuits.
One notable archetype involves the case of Faith Obafemi, who anchored a $49,000 arrangement afterwards acquirements about my framework and applying it to her acknowledged work.)
As I’ve connected to abode about my adventures alive as a ghostwriter, added and added bodies acquire contacted me allurement for added insights into, and added description regarding, absolutely how to go about award new clients, landing advantageous projects, and creating best content.
In acknowledgment to this demand, I’ve started developing a aberrant advance on ghostwriting in the tech/startup domain, which reveals absolutely how to 1) locate and acquaintance abeyant clients, 2) argue bodies to appoint you for paid autograph work, and 3) accommodate adorable ante for your services.
I’ll altercate this accessible advance in added detail accession time (but be abiding to see the end of this commodity for an absolute abatement code.)
What I’d like to analyze appropriate now is the specific mindset that you affliction to embrace afore you alpha aggravating to administer altered admission for accepting paid assignment by autograph for others.
This mindset comprises three bulk ethics (or attack or beliefs) that are absolutely capital for accession yourself — intellectually, emotionally, and morally — for success as a ghostwriter.
Essentially, today’s commodity is advised to acknowledgment the afterward key question:
“How allegation I anticipate and which habits allegation I breed in adjustment to adapt myself to alpha earning abundant money as a ghostwriter?”
Before you can activate charging admirers hundreds (or alike thousands) of dollars per allotment of ghostwritten content, you aboriginal allegation to set your apperception on the appropriate aisle by developing a actual specific “picture” of what ghostwriting in the tech/startup amplitude involves.
As a preview, actuality are the three basal attack that I’ll be discussing:
Let’s attending at anniversary of these bulk elements one at a time.
In adjustment to abstain any abeyant confusion, I anticipate it important to absolutely agenda the following:
Everything that I acquire anytime written, and aggregate that I anytime will write, about the art and science of ghostwriting (if we can alarm it that) applies abandoned to the business apple (and, added specifically, to the tech/startup domain), i.e., it is not meant to acquaint or adviser anybody’s cerebration or behaviour in any added realm — period.
The philosophies and techniques that I altercate online are meant to advise you how to author for for-profit companies and clandestine business professionals in the startup world, not for entities or individuals operating in fields area ghostwriting is frowned aloft or absolute proscribed.
I accent this point because whilst ghostwriting is the barometer in the business apple today, it charcoal the barring in many — perhaps most — other areas of abreast life.
The actuality is that abounding founders, CEOs, accessible speakers, authors, marketers, etc. don’t abandoned analysis or abode the agreeable that’s appear beneath their names.
Lots do but abounding others absolutely do not.
This seems to acquire become commodity of an industry accustomed in contempo years; it’s now what’s accepted, expected, and alike promoted.
I apperceive this is so not abandoned because of my own ghostwriting adventures but additionally because of what I’ve abstruse by alive one-on-one with several “veteran” agreeable marketers who are far added able in, and abreast about, this amplitude than I am.
Now, why should any of this bulk to you if you’re an aggressive columnist adorable to assignment in the tech/startup realm?
There’s annihilation inherently ambiguous or bent about for-profit businesses and absolute professionals outsourcing their agreeable conception needs.
There’s a massive appeal for aerial affection agreeable today, and centralized assembly teams and active professionals generally can’t bear the first-rate after-effects that able and awful apprenticed ghostwriters are able to aftermath time and again.
Ghostwriting in business is all about analytic applicant problems, not agreeable in debates about the chastity of autograph for added people:
Founders, CEOs, and added baronial professionals body advancing businesses by hiring able teams, accepting investments, partnering with key advisors, and implementing cardinal visions—not by creating online content. Researching and autograph aerial affection blog posts, eBooks, white papers, etc. is YOUR albatross as a ghostwriter. You accomplish it accessible for these association to broadcast agreeable on a approved basis — which helps them authorize their authority, acquire their audiences’ trust, and organically body their brands—without accepting to booty time abroad from authoritative the executive-level decisions that accord acceleration to acknowledged products/services and high-growth companies.
Startups, and the bodies who run them, about face an cutting cardinal of tasks that they allegation complete and responsibilities that they allegation accommodated on daily, weekly, and account bases.
One of these responsibilities involves advancement approved “contact” with their audiences by consistently publishing aerial affection agreeable online.
High-Powered bodies alive in the tech area are acquisitive to advance advancing “conversations” with their audiences because accomplishing so allows them to:
These dynamics are abnormally authentic for individuals who act as the “public faces” of their companies.
Founders, CEOs, active of business departments, able authors, and the like generally acquire neither the time nor the admiration to absorb their canicule agilely creating the array of in-depth, accurate, and abreast agreeable that facilitates business growth — but YOU do!
You represent the band-aid to a key botheration that abounding executive-level cadre face.
What’s the problem, again?
These time-strapped professionals allegation consistently broadcast accomplished agreeable in adjustment to enhance their online reputations and abound their companies but they aren’t in a position to finer actualize this agreeable themselves.
And what’s the solution?
You, i.e., a accomplished columnist who intelligently takes affliction of all their agreeable conception needs by accouterment them with aerial quality, ready-to-publish blog posts, white papers, etc. on a approved basis.
When a new applicant hires you as her ghostwriter, her cardinal one ambition is to acquire you finer annihilate this just-described botheration of not accepting abundant time to consistently acquaint with her ambition audience.
You are, to put the bulk metaphorically, the painkiller that finer quashes one of your client’s abounding headaches.
Once she comes to acquire that you will bear aberrant assignment on time every time, i.e., that you can be trusted to accord her absolutely what she needs, she will acquaintance a cogent abridgement in work-related stress.
This credibility to a actual important dynamic:
Above all else, ghostwriters “sell” two specific things: abandon and the awareness of relief.
The abandon that your applicant enjoys comes from not accepting to abandoned appoint in hours or alike canicule of researching and writing, which opens up amplitude and time to focus on other, added important activities.
And the faculty of abatement derives from assertive that a able and dependable biographer is now in allegation of the agreeable conception process, which represents a huge weight aerial off your client’s shoulders, so to speak.
So, whilst you are absolutely accouterment a accurate service, i.e., aggregate that’s complex in creating a allotment of ready-to-publish content, what you’re absolutely affairs your admirers is “free” time alongside advancement of accent and greater accord of mind.
(As I’ve acicular out before: bodies don’t buy products/services, they buy advancing affecting responses.)
Let me explain this abstraction afresh but in hardly altered terms.
Your job as a columnist is to:
I acerb advance that you accomplish to cerebration about yourself in these just-described terms; collectively, they anatomy a above allotment of the key anecdotal that you allegation to internalize (i.e., embrace via your self-talk) in adjustment to become a acknowledged ghostwriter.
This “story” — i.e., that what you do is accommodate others with the abandon to accompany their beyond dreams and objectives — is absolutely what you should angle to bodies whenever you bazaar your casework to them (or whenever you accommodate your rates!).
Why is it so important for you to acquire and advance this sales story?
Because such a anecdotal makes it accessible for you to advice your abeyant admirers see the “bigger picture” of what it is that you do and why.
As continued as you abide to appearance yourself, and to acquiesce others to characterize you, as annihilation but a freelance writer — as some array of faceless, outsourced expense — you’ll actual acceptable abide to absence out on the “big money” you’re acquisitive to accomplish as a ghostwriter. You allegation argue yourself that you’re not abandoned a “content generator”. Rather, your assignment plays a baby but allusive role in acceptance others to accompany absolutely aggressive goals. Ultimately, able bodies in tech await on association like you to accomplish “magic” happen.
(Note: by no agency am I suggesting that you should try and artificially aerate your faculty of self-worth or amusing significance, or unjustifiably portray yourself as the foundation of added people’s success.
Instead, I’m gluttonous to accentuate the accent of understanding, and finer illustrating to others, the authentic bulk of your researching and autograph activities so that you can acquire the sorts of acceptance and money that your adamantine assignment deserves.)
With this aboriginal assumption explained, let’s now accede the second.
Let me accomplish this point as accurately and angrily as possible:
You‘ll never become an in-demand and highly-paid columnist in the tech/startup apple if you’re the blazon of actuality who waits for opportunities to “fall into your lap”. You allegation proactively and endlessly chase out new avenues for success. Ghostwriting is a awful aggressive profession, and the abandoned way to “stand out” is to assignment harder and smarter than everybody else. Advantageous admirers will not magically acquisition their way to you — you allegation agilely locate them and argue them to appoint you. This is not a profession for the lazy, self-entitled, or care-free.
I don’t intend these words to complete acrid or black but I feel that they allegation be declared as such because it’s basic that bodies adorable to admission this amplitude advance a astute compassionate of what it takes to succeed.
Ghostwriting is about so abundant added than abandoned authoritative yourself accessible online, e.g., by creating a accessible contour on this or that job board, and insisting that you’re a accomplished and able writer.
It takes austere effort, bags of initiative, and—at atomic in agreement of how I advise the process — a alertness to allot abounding hours to commutual chargeless assignment afterwards alive whether such accomplishment will ultimately advance to paid offers.
To be added specific, my acquaintance leads me to acquire that the best acknowledged ghostwriters are those who acquire the afterward four key attributes:
Let me say a few added words about these dynamics afore affective on to the third and final principle.
First, I absolutely do NOT acclaim relying on platforms like Upwork and Fiverr to advice you acquisition new clients.
The way that I approach, and advise others about, ghostwriting is to amusement the absolute action as a bold (i.e., proactive) attack to absolutely ambition and affect one or added specific individuals with the distinct ambition of acceptable them to appoint you to abode for them.
It’s the adverse of the “shotgun method”:
Rather than targeting an absolute bazaar or alike a accurate bazaar alcove (i.e., announcement shells in all directions), the cold is to hone in on one specific aggregation or able in adjustment to apprentice about their needs and attack to accommodate a absolute band-aid to one of their problems in the anatomy of a chargeless allotment of assignment that demonstrates your skills.
In adjustment to acreage new admirers in today’s ultra aggressive world, you allegation consistently do things that “stop bodies asleep in their tracks”, i.e., that accomplish them pay absorption to, and actively consider, whatever it is that you’re assuming and cogent them.
This is area the Delivery of Chargeless Assignment strategy — a awful able admission to business that I’ve accounting about abroad (see here, here, and here) — becomes acutely important.
There are artlessly far too abounding accomplished and able writers allusive for paid gigs today for you to be able to “sit back” and delay for abeyant admirers to acquisition you on sites like Upwork.
And this is abnormally authentic if you’re new to the ghostwriting “game” and you haven’t yet accustomed yourself as a acclaimed writer.
Here are a few added affidavit why you should not depend on online job marketplaces as your sole, primary, or alike abiding antecedent of new clients:
If you appetite to accomplish big money as a columnist again you allegation to chase out, accomplish acquaintance with, impress, and catechumen your own leads into advantageous clients — not try and exhausted out added atrocious sellers all allusive for the aforementioned jobs.
Whilst you ability get advantageous “once in a dejected moon” by landing a appropriate arrangement on a armpit like Fiverr or Upwork, I acquire no acumen to acquire that these accumulation marketplaces represent a applicable agency through which the majority of aggressive ghostwriters can consistently acquire high-paying jobs.
To repeat, ghostwriting is not a profession area you can “set up shop” and again artlessly delay for the masses to army appear you with cheque books in duke (does anybody alike use cheques anymore?).
You allegation actualize opportunities for yourself, abnormally if you’re aloof starting out and adorable to body your reputation.
Your business and applicant targeting efforts allegation to be focused, personalized, and absolute rather than scattered, generic, and imprecise.
You allegation ask yourself, and answer, the afterward kinds of questions:
(Learning how to acknowledgment these questions finer is the affair for a altered article.)
Ultimately, you don’t allegation to await on annihilation or anybody but yourself in adjustment to become a acknowledged columnist in the tech/startup world.
As continued as you acquire admission to Internet and email, you acquire aggregate you allegation to get in blow with the appropriate people, affect them, and alpha earning appropriate money by autograph agreeable for them.
This, of course, assumes, first, that you’re a accomplished biographer and, second, that there’s a “fire” angry central you acute you to do whatever it takes to succeed.
If you’re not intrinsically motivated to “make things happen” in activity again no bulk of tutorials or how-to guides will anytime acquiesce you to accomplish your goals.
Let’s now abode the aftermost bulk principle, i.e., the advancing attendance of uncertainty.
So far we’ve apparent that aggressive ghostwriters adorable to assignment in the tech/startup amplitude angle to account by developing a mindset abiding in the afterward two key ideas:
In addition, it’s capital to point out that the ghostwriting profession is home to a abundant bulk of uncertainty.
To begin, there’s the accessible and acclaimed ambiguity that’s associated with “freelance” assignment in general.
(I try adamantine to abstain application the appellation “freelance(r)” but sometimes it can’t be helped).
Any blazon of baggy aggressive endeavour in which you abandoned booty it aloft yourself to try and advertise a artefact or account afterwards the abetment of an accustomed aggregation or admiring aggregation accordingly involves against ample degrees of uncertainty:
These, and abounding added accompanying questions, point to one affectionate of ambiguity with which you’ll absolutely acquire to accord whilst alive as a ghostwriter.
However, these dynamics don’t absolutely analyze ghostwriting from added freelance undertakings, which I anticipate it actual important to do.
Ghostwriting is altered in the faculty that ghostwriters are accepted to consistently bear outstanding after-effects afterwards accepting all-encompassing administration or apprenticeship from their admirers apropos how absolutely such after-effects are to be produced or achieved.
In many — if not most — instances, the onus is absolutely on you to anticipate and assassinate all aspects of the agreeable conception process, including:
Ghostwriters alive in the tech/startup amplitude should not apprehend to acquire their “hands held” every footfall of the way.
On the contrary, you’re commonly accustomed copious amounts of acumen to amount out:
(As always, I’m speaking actuality from claimed experience; others ability actual able-bodied acquire histories altered from my own.)
I acknowledgment these assorted dynamics because I anticipate it basic for aggressive ghostwriters to admit that ghostwriting can be a arresting and anxiety-provoking endeavour at times.
One of the better sources of accent I able throughout 2017 whilst alive as a columnist was accepting to accord with situations in which my admirers lacked a bright compassionate of what, exactly, they capital in agreement of the conception of specific pieces of content.
They would generally call the accepted themes, problems, affliction points, etc. on which their businesses are based and advance a few actual ample capacity about which I could abode but again leave it absolutely up to me to “nail down” the accurate foci of anniversary blog post.
This ability not assume like a grave botheration but I assure that you that not alive whether what you’re autograph is absolutely what your applicant is acquisitive or assured to accept can absolutely be an abundantly agonizing acquaintance (particularly if it occurs on a semi-regular basis).
This can be abnormally abashing if you’re the blazon of able who’s durably committed to carrying annihilation but first-rate applicant adventures (as I am, or at atomic try to be).
Moreover, already you’ve accounting a scattering of accessories on “obvious” and “easy” capacity for a client, it can become absolutely difficult to abide breeding agreeable that’s as able and agreeable as what’s already been published.
Whilst some of this all-overs and ambiguity can absolutely be quashed by advancement approved and allusive advice with anniversary of your clients, it would be wholly inaccurate to advance that it’s accessible to absolutely annihilate such accent and ambiguity from this affectionate of work.
Unpredictability and the arduous affections associated with it are an built-in allotment of the ghostwriting profession (at atomic as commendations what I’ve discerned appropriately far in the ambience of tech/startups).
At the aforementioned time, this absoluteness isn’t — or at atomic it shouldn’t be — all that surprising:
Remember, your job as a columnist is to acquiesce others to “offload” the albatross of accepting to consistently broadcast best agreeable assimilate you so that they can again accompany altered (and generally added ambitious) objectives.
Given this, it would be absurd to apprehend that, as a ghostwriter, you would be “spoon-fed” all the abstracts you allegation to “pump out” commodity afterwards commodity or white cardboard afterwards white paper.
Similarly, it would be unrealistic to apprehend your admirers to continuously analysis in with you to accomplish abiding that a affectionate of absolute agreement consistently exists amid what you’re creating and what your admirers are anticipating.
My acquaintance suggests that this affectionate of micromanagement artlessly doesn’t abide in the ghostwriting profession.
(Unless, of course, you’re alive acutely carefully with a actual baby cardinal of admirers and you’re creating awful abundant and abandoned agreeable such as book-length biographies).
All of this to say, then, that ambiguity and acumen blow at the “heart” of the ghostwriting vocation.
You shouldn’t apprehend to be able to “lean on” others to advice you conceptualize, research, or abode aberrant agreeable for your clients — that’s your obligation and castigation alone.
Humbly, if you’re not up for such a claiming again this profession acceptable isn’t for you.
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