Today’s Ask the Expert cavalcade appearance Steve Bunker, admiral and CEO of RealEstateCalendars.com.
Q: What are your best tips for designing absolute acreage postcards?
A: As any acknowledged absolute acreage able can acquaint you, the actuality that 95 percent of home shoppers alpha their journeys online is old news. These aforementioned absolute acreage professionals can additionally acquaint you aloof how important it is to accompaniment your online business efforts with acknowledged offline business tactics.
Part of that involves postcards.
Are You Doing Postcards Right?If you don’t accept an eye for design, it pays to use a absolute acreage postcard arrangement that’s already accurate successful. However, if you accept to architecture your own, accomplish abiding you’re including all the appropriate elements.
What Does Every Absolute Acreage Postcard Need?Master banker Ed Mayer says the 40/40/20 aphorism applies back you’re sending out absolute acreage postcards. That is, 40 percent of the postcard’s success depends on accepting the appropriate audience; 40 percent depends on your offer; and the actual 20 percent is all about your design.
That’s why it’s so important to get the architecture appropriate the aboriginal time. At the actual least, you need:
HeadlinesThe best accepted account you will see on absolute acreage postcards accommodate Aloof Listed and Aloof Sold. But you don’t accept to absolute yourself to these. Get artistic and absorb account that bout the division or any accessible holiday. Recipe postcards are addition abundant idea.
TypographyYou appetite a chantry that’s bright and accessible to apprehend while carrying your professionalism (yes, we’re attractive at you, Comic Sans). That actuality said, studies accept apparent that harder-to-read fonts accomplish things added difficult to learn, but easier to remember. Bodoni MT was one of the capacity of a Princeton University study, and advice accounting in this chantry was added calmly recalled than advice accounting in a chantry such as Arial.
InformationYou still accept to action readers a acumen for writing, and that’s area the advice comes in. Convey what you charge to say in a few abbreviate sentences (or less) so that you don’t bore your readers, but instead attract them to aces up the buzz and alarm you or appointment your website to apprentice more.
For added information, amuse appointment www.realestatecalendars.com.
For the latest absolute acreage account and trends, bookmark RISMedia.com.
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